I spent my whole career in advertising developing brands, and for as long as I can remember, I had an aspiration to make a difference in the world and create a brand of my own that will have a greater purpose.
My relationship with food was not always healthy - it took me years to find mindfulness and balance, rather than having a mindset centered around dieting. I was always experimenting with healthy foods but stayed away from desserts. Because sweets can never be healthy, right?
Boy was I wrong! The years of research lead me to discover beautiful philosophy behind raw dessert recipes, where natural ingredients in their purest form combine to tackle your desire to indulge yourself, while also helping you advance to your best self.
And that’s where Pretty Rawesome story begins.